Most service businesses already have good content sitting on their phones. The problem is not that they do not have anything to post. The problem is that the post often stops at “look what we did.”
A completed project proves you can do the work, but it does not always tell the viewer why they should care right now.
The future customer needs to see their situation in the post. They need to think, “That looks like my roof,” “That sounds like my yard,” “That is what I have been dealing with.”
Instead of just naming the job, explain the problem, location, warning signs, outcome, and next step.
Roofers, landscapers, cleaners, home care providers, salons, contractors, photographers, etc.
Problem + who it affects + what you did + why it matters + next step.
Your photos should not just show the past job. They should help the next customer understand why they may need you next.
